Belli Joins Desert Safari at Dubai Cargo Summit

Belli closed out its week at the Dubai summit with a desert safari for airline, handler and partner delegates, trading the conference floor for dune driving, sandboarding and a camp dinner outside the city. The outing was designed as an extension of the summit programme rather than a separate event, giving Belli extended, unstructured time with cargo decision makers from Gulf, Central Asian and Southeast Asian carriers. Belli was represented on the ground by Qiao Hui, who also covered the company's cargo management platform in summit sessions. The UAE is a core market for Belli, which operates a regional entity there and counts Etihad among its customers, and relationship depth in the region tends to be built outside formal meeting rooms.