Team

Jeff Pan

Founder

Jeff is the former Chief Product Officer at AirAsia cargo, a former Associate Partner at McKinsey (aviation & logistics), and built the flight system for SpaceX. Belli has raised 2 fundraising rounds from VC's in 24 months and is the fastest growing startup in aviation history, signing up 1 new airline customer every month.

Alex Khor

Co-Founder

Alex owns the product roadmap across the AWB module, flights module, rates module, booking portal, partner management, and EDI messaging. He has worked directly with Etihad Cargo, Emirates SkyCargo, Raya Airways, Royal Air Maroc, and Lion Air. He won the Royal Air Maroc Open Innovation Demoday, was selected into Palantir's and Vercel's accelerator programs, and has spoken at CAPA, TIACA, and the Air Cargo Summit Central Asia.

Yanhao Liew

Co-Founder

Yanhao built the acceptance module, build-up module, and lying list for Raya Airways. He spent time on-site at Raya's cargo facility in Subang, working directly with warehouse supervisors to map how shipments move from booking through to aircraft loading. He manages UAT with Raya's ops lead Amir and translates ground-level feedback from Raya into product decisions, including how cargo manifests are grouped by ULD and how offloads and replans are handled when shipments miss their flight.

Yusa Kanarohan

Head of Engineering

Yusa is the Head of Engineering at Belli, owns the core AWB backend, flight operations backend, EDI messaging module, and order versioning system. He built the automated EDI export pipeline, managed stages and statuses across the platform, and set up the production infrastructure for Raya Airways, Etihad Cargo, and Lion Air. He handles DevOps alongside Arief and Kunta, including database migrations and environment setup.

Asael Jalocha

Product Engineer

Asael Jalocha built the EPO import module, the EPO export module, and the Pakistan Single Window (PSW) API integration for Belli's e-customs platform. She has worked with Pakistan International Airlines, Emirates SkyCargo, and the PSW/WeBOC customs system in Pakistan, mapping integration points across consolidated goods declarations, e-delivery orders, HAWB creation, flight booking requests, and cargo release workflows. She also ran the CargoFacts Mexico City outreach campaign and manages Belli's Latin America pipeline.

Audric Tjhoernandes

Backend Developer

Audric builds the backend services for the AWB module, rates and transactions module, warehouse operations, booking portal, and mobile app. He has worked across Etihad Cargo, Emirates SkyCargo, Raya Airways, and Lion Air. He owns the order update structure with versioning, automatic AWB assignment, and the backend integration layer that connects frontend modules to PostgreSQL and third-party services.

David Belisario

Product Engineer

David works on both product and engineering, building software live and onsite in front of airlines. He has led implementations for airlines like Emirates (mobile app) and Etihad (data analytics platform), as well as the API documentation for the Pakistan Government (Pakistan Single Window).

Joe Rahmansyah

Backend Developer

Joe built the weight and balance module, the EDI monitoring chart, and the Lion Air parcel integration. He owns AWB prefix and airline seeder configuration for Lion Air's multiple AOCs, special handling code seeding, booking period configuration for domestic and international routes, and the bulk replan backend logic for the lying list workflow. He has worked across Lion Air and Raya Airways on both messaging infrastructure and core operational backend features.

Kunta Purnama

Backend Developer

Kunta built the manual top-up flow, the agent credit limit history report, and the top-up report export pipeline for Lion Air. He also owns Belli's security and compliance infrastructure, including MFA authentication, AWS and GitHub access controls, RDS encryption, SSL certificate management, firewall rule configuration, and disaster recovery planning. He has worked across Lion Air and Raya Airways, and is building automated production-to-staging data pipelines and Prometheus and Grafana monitoring for the engineering team.

Abel Ramadhan

Frontend Developer

Abel built the schedule and capacity module, the flight group system (covering flight model, creation, sellable capacity, and operations), the allotment rules engine, and the booking pipeline integration for Lion Air. He also owns the acceptance module and build-up module for Raya Airways, and is building segment-based flight selection for Lion Air's booking portal. He has worked across Raya Airways and Lion Air as the primary frontend engineer for operations and scheduling.

Tito Oktavian

Frontend Developer

Tito built the AWB modal, transactions v2 module, rates setup interface, reporting and dashboards, and frontend DevOps and feature flag infrastructure. He has worked across Etihad Cargo, Raya Airways, and Lion Air. He also owns AWB stock allocation, the flight scheduler filter, and the platform-level frontend work that spans nearly every core module.

Ilham Adhim

Frontend Developer

Ilham built the booking portal used by agents at Raya Airways and Royal Air Maroc. He owns the no-show detection module, void shipment workflow, domestic and international booking period configuration, and user history log for Lion Air. He is currently building segment-based flight selection for Lion Air's booking portal and the multi-airline RBAC scoping layer that controls agent visibility across airlines.

Naufal Rohendi

Frontend Developer

Naufal built the irregularity process module, the offload and cart management module, the UWS report, and the lying list modal with bulk replan for Lion Air. He is building the transit AWB report and stopover cargo report, and replacing the airline switcher with airline-level filter dropdowns on the acceptance and build-up pages. He has worked on Lion Air's ground operations modules from day one of the implementation.

Alfian Putra

Frontend Developer

Alfian built the 3D warehouse visualization page for airBaltic, redesigned the customs API page on demo.belli.ai, and created Belli's internal frontend test server. He has worked across Etihad Cargo, Royal Air Maroc, airBaltic, and Lion Air. For Lion Air he contributed to the settings panel refactor, the prepaid module, and the parent account configuration for the booking portal.

Izam Ghali

Frontend Developer

Izam built the airline-specific rate configuration interface, the surcharge rates module, and commission setup for Lion Air. On the backend he owns the rate plan adjustment logic and the top-up report export pipeline using async S3-backed download links. He has worked across the rates and financial reporting modules for Lion Air and the core platform.

Ino Santoso

Mobile Developer

Ino built Belli's mobile app from scratch and manages its deployment on the App Store and Google Play. He designed the mobile home screen, connected the app to BelliCCA for cargo acceptance, and built mobile views for the final manifest report, agent credit limit history report, and cargo sales report. He is currently working on bulk replan for the lying list workflow with Joe on Lion Air.

Joemar Intas

Operations Manager

Joemar handles corporate operations across Belli's Singapore and US entities, managing regulatory filings with Stellar, Carta equity management, Xendit payment agreements, Wise payroll, Brex expenses, and grant applications. He also manages the onboarding and offboarding master list and coordinates startup accelerator applications.

Kirk Manayon

Operations Associate

Kirk Manayon keeps Belli's day-to-day operations running smoothly, sitting at the crossroads of operations, finance, and internal tooling. He focuses on managing operational workflows, supporting the associate team, and maintaining the tools and integrations that the broader team relies on, from accounting processes and expense tracking to data syncing between platforms. He has a practical, detail-oriented approach to his work, handling everything from Lion Air flight data management and Pipedrive upkeep to onboarding documentation and internal process guides that help new team members get up to speed quickly.